Who Are You?

The most basic thing to know for every stylist and salon owner is what makes them a better choice to visit than anyone else. When I meet hairdressers, I ask them "Why would someone come to you and not the salon down the street?" Most cannot answer quickly and clearly. My advice: create an "elevator pitch" - a 10-word or less explanation of what makes you or your salon the perfect fit for your clients. When asked by anyone, you’ll be ready!

Cory Couts – Founder – salonfixer.com

Weed Out Your Inventory!

OPERATIONS:

Inventory is expensive to carry, especially with credit as tight as it is now. Identify those products that are not selling and concentrate your inventory investment in fast-moving items. As you “weed the garden”, consider adding new items to your product mix that can boost your take-home product sales. Look at your take-home product sales as a percentage of total sales as well as total sales….this percentage should be increasing as you trim slow movers and add newer faster-selling items.

Gordon Logan, Sport Clips

Top Tips - Education is Critical

Continuing to learn and grow, from classes, seminars, and workshops, keeps me from getting in a rut or worse getting stuck. Gaining more knowledge, keeps me flexible, open minded, and gives me an edge. This matters from the creative aspect and keeping on top of my craft as well as on top of my game for business with ongoing education for topics relating to growing my bottom line.

Rusty Phillips, Owner, Belle Epoque

Top Tips - Who's Kidding Who

Recently HairDesignerTV conducted a poll. One to the stylist and one to the consumer. The number one reason a stylist believes they lose their clients is because their client will not let them try something new. Client's number one reason for leaving a stylist is because they were looking for something new. Open up the line for communication in a salon through customer satisfaction polls and encourage your clients to try different stylists in the salon. This way clients will stay in your salon and won't feel uncomfortable going to a new stylist.




Vivienne Mackinder - Founder of Hairdesignertv.com

Top Tips - The Journey

We believe that every new salon guest needs to know who we are and what we do as a "brand." After filling out their New Guest Profile Card, we take them on a "journey" of our salon. Salon team members recite the same script and emphasize certain key points with their dynamic personalities. We use comments like, "delighted" or "my pleasure" instead of "thank you" or "no problem". Get your salon team together and change the dialogue, it makes your environment fun. Take a virtual journey of Mikel's The Paul Mitchell Experience at http://www.mikel.us/

Mikel Sandoval, Art Director and Owner of Mikel's The Paul Mitchell Experience

Pricing, pricing, pricing

Do all of your haircare and spa products that are for sale in your salon/spa have a price on them? If you answered no, ask yourself this... When you are shopping in a store, for example Bath & Body Works®, and you pick up a product and it does not have a price on it, what do you do? That's right, you put it right back where you found it! If you have salon software, you may have the ability to print labels for your products with the quick click of a button. Another option is that office supply stores sell pricing guns for about $20. The pricing gun allows you to price your items effectively and efficiently. Do not hand-write your price tags, consumers expect to see handwritten tags at a flea market or garage sale. Remember EVERYTHING in your four walls is branding your business.

Cheryl Fernandes, Retail MD Manager SalonCentric

Turn your break room into a learning lounge

Too often, when clients don't show up for an appointment the stylists don't utilize this time wisely. It's easy to get exhausted and bored doing nothing, because waiting time can really drag. Use this space for re-energizing and learning. Put in a computer with Internet access. Add mannequins and tripods. Not only will this refocus the salon culture, but also owners will be ensuring that their talented team is keeping up with the latest styles and trends without setting foot outside the salon.

Vivienne Mackinder - Founder of Hairdesignertv.com