Wednesday, April 14, 2010

Shelving Strategy

Ever wonder why every single store in the mall has a focal table right at the front of the store? Tables sell 3 times more product than a shelving unit does. We are trained to shop the tables in a store because we think that is where the deals are. In a salon, we tend to put all of the product on a shelving unit, out of the way where a client may just walk past it. Set up a table with one single promotion on it; make sure the table is at least 30"-36" high. Smart Fixtures® offers great affordable retail tables to display promotions – check them out at

Cheryl Fernandes, Retail MD Manager SalonCentric