Friday, August 13, 2010

Booking Tags

Booking tags should be used to track walk-in clients. While we use an array of tags when booking clients, some of the most commonly used tags are:

NEW New Client - the client goes to the next person on the walk-in list

FA First Available - the client does not have a stylist preference; goes to the next person on the walk-in list

LR Level Request - the client wants a specific level; goes to the next person on the walk-in list at the requested level

Betty Daniels, Owner - Haircolorxperts of Parker

Friday, July 30, 2010

Wow Moments

Create a "Wow Moment" each and every time clients have contact with you. Follow a Needs Analysis System where you find your clients needs. Fulfill those needs and add value to their experience. A "Wow Moment" starts from your website, social media, phone reservation and the moment a client enters your facilities to the moment he/she checks out. The "Wow Moment" should continue with your thank you notes and follow up systems.

Bella Shahmoradian -
Author of Bella’s Secret- the Five Pillar System to Become a Master Hairdresser
Owner/president of Bella Nella Salon & Day Spa

Wednesday, July 14, 2010

Communication Is Key!

Just as in any relationship, communication between a leader and his or her staff is key. Make sure your staff meetings run smoothly on a set agenda and don't routinely transform into gripe sessions. Earn your employees' buy-in by assigning them responsibility for developing different components of each meeting. And, end each session on a positive note by acknowledging stylists who have gone above and beyond to help a guest or one another.

Stacey Soble - Editor in Chief

Friday, June 11, 2010

Set the Path Forward

Set goals and develop a company vision, mission, MOTTO and values. This aligns the team and also is VERY helpful when counseling poor performers or at the same time recognizing great performance. These are the guiding laws that govern decisions and monitors performance. Goals that are not monitored or if the team is not held accountable will mean nothing - Make sure when you set a goals they are achievable and that you celebrate success!!!!

Lynelle Lynch, President - San Diego Beauty Academy

Thursday, May 13, 2010

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialogue that works, we all win.

Geno Stampora, Stampora Consulting Inc.

Wednesday, April 14, 2010

Shelving Strategy

Ever wonder why every single store in the mall has a focal table right at the front of the store? Tables sell 3 times more product than a shelving unit does. We are trained to shop the tables in a store because we think that is where the deals are. In a salon, we tend to put all of the product on a shelving unit, out of the way where a client may just walk past it. Set up a table with one single promotion on it; make sure the table is at least 30"-36" high. Smart Fixtures® offers great affordable retail tables to display promotions – check them out at

Cheryl Fernandes, Retail MD Manager SalonCentric

Thursday, March 11, 2010

Who Are You?

The most basic thing to know for every stylist and salon owner is what makes them a better choice to visit than anyone else. When I meet hairdressers, I ask them "Why would someone come to you and not the salon down the street?" Most cannot answer quickly and clearly. My advice: create an "elevator pitch" - a 10-word or less explanation of what makes you or your salon the perfect fit for your clients. When asked by anyone, you’ll be ready!

Cory Couts – Founder –