Monday, September 14, 2009

Pricing, pricing, pricing

Do all of your haircare and spa products that are for sale in your salon/spa have a price on them? If you answered no, ask yourself this... When you are shopping in a store, for example Bath & Body Works®, and you pick up a product and it does not have a price on it, what do you do? That's right, you put it right back where you found it! If you have salon software, you may have the ability to print labels for your products with the quick click of a button. Another option is that office supply stores sell pricing guns for about $20. The pricing gun allows you to price your items effectively and efficiently. Do not hand-write your price tags, consumers expect to see handwritten tags at a flea market or garage sale. Remember EVERYTHING in your four walls is branding your business.

Cheryl Fernandes, Retail MD Manager SalonCentric