Up Your Advertising!

Today many companies are cutting back on ad spending due to the economy. Wrong decision! Today more than ever progressive aggressive companies of all types, including and perhaps especially salons, should hold their ad budgets or even increase them to build their brands at bargain-basement rates. Ad volumes are down in all types of media…print, radio, TV and even Internet…and this is translating into lower rates and therefore better cost efficiencies for advertisers. Take advantage of these lower rates to get your message out to consumers who are still buying, but more selectively.

Gordon Logan, Founder/CEO - Sport Clips

Team Up With Vendors

Every vendor has the potential to be an ally. In some cases, it requires creative thinking, but there is always one thing in common. You both want more business – not less. We’ve done this in many ways, for example: cross promoting with the person who caters your coffee and snacks – we feature them in the salon for discounts on our catering and they keep flyers in their store.

Danny LeClaire, Owner - Studio DNA

Never Compromise Your Education

At TONI&GUY we believe that our education program is the reason for our success. We have high standards and hold all of our trainees to those standards. It doesn’t matter how much experience a new hire might have in the hairdressing industry prior to joining our company, we always make sure that they can cut or color to our standards before testing them out of the basic program and allowing them to take our clients. Our clients choose us because of our high standards and we have to make sure that we exceed their expectations every time.


Debbie Webster, Executive VP-Salon Division, TONI&GUY