Wow Moments

Create a "Wow Moment" each and every time clients have contact with you. Follow a Needs Analysis System where you find your clients needs. Fulfill those needs and add value to their experience. A "Wow Moment" starts from your website, social media, phone reservation and the moment a client enters your facilities to the moment he/she checks out. The "Wow Moment" should continue with your thank you notes and follow up systems.


Bella Shahmoradian -
Author of Bella’s Secret- the Five Pillar System to Become a Master Hairdresser
Owner/president of Bella Nella Salon & Day Spa

Shelving Strategy

Ever wonder why every single store in the mall has a focal table right at the front of the store? Tables sell 3 times more product than a shelving unit does. We are trained to shop the tables in a store because we think that is where the deals are. In a salon, we tend to put all of the product on a shelving unit, out of the way where a client may just walk past it. Set up a table with one single promotion on it; make sure the table is at least 30"-36" high. Smart Fixtures® offers great affordable retail tables to display promotions – check them out at www.smartfixtures.com


Cheryl Fernandes, Retail MD Manager SalonCentric

Weed Out Your Inventory!

OPERATIONS:

Inventory is expensive to carry, especially with credit as tight as it is now. Identify those products that are not selling and concentrate your inventory investment in fast-moving items. As you “weed the garden”, consider adding new items to your product mix that can boost your take-home product sales. Look at your take-home product sales as a percentage of total sales as well as total sales….this percentage should be increasing as you trim slow movers and add newer faster-selling items.

Gordon Logan, Sport Clips

Top Tips - Education is Critical

Continuing to learn and grow, from classes, seminars, and workshops, keeps me from getting in a rut or worse getting stuck. Gaining more knowledge, keeps me flexible, open minded, and gives me an edge. This matters from the creative aspect and keeping on top of my craft as well as on top of my game for business with ongoing education for topics relating to growing my bottom line.

Rusty Phillips, Owner, Belle Epoque