Booking Tags

Booking tags should be used to track walk-in clients. While we use an array of tags when booking clients, some of the most commonly used tags are:

NEW New Client - the client goes to the next person on the walk-in list

FA First Available - the client does not have a stylist preference; goes to the next person on the walk-in list

LR Level Request - the client wants a specific level; goes to the next person on the walk-in list at the requested level

Betty Daniels, Owner - Haircolorxperts of Parker

Wow Moments

Create a "Wow Moment" each and every time clients have contact with you. Follow a Needs Analysis System where you find your clients needs. Fulfill those needs and add value to their experience. A "Wow Moment" starts from your website, social media, phone reservation and the moment a client enters your facilities to the moment he/she checks out. The "Wow Moment" should continue with your thank you notes and follow up systems.


Bella Shahmoradian -
Author of Bella’s Secret- the Five Pillar System to Become a Master Hairdresser
Owner/president of Bella Nella Salon & Day Spa

Set the Path Forward

Set goals and develop a company vision, mission, MOTTO and values. This aligns the team and also is VERY helpful when counseling poor performers or at the same time recognizing great performance. These are the guiding laws that govern decisions and monitors performance. Goals that are not monitored or if the team is not held accountable will mean nothing - Make sure when you set a goals they are achievable and that you celebrate success!!!!

Lynelle Lynch, President - San Diego Beauty Academy

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialogue that works, we all win.


Geno Stampora, Stampora Consulting Inc. www.genostampora.com

Who Are You?

The most basic thing to know for every stylist and salon owner is what makes them a better choice to visit than anyone else. When I meet hairdressers, I ask them "Why would someone come to you and not the salon down the street?" Most cannot answer quickly and clearly. My advice: create an "elevator pitch" - a 10-word or less explanation of what makes you or your salon the perfect fit for your clients. When asked by anyone, you’ll be ready!

Cory Couts – Founder – salonfixer.com

Turn your break room into a learning lounge

Too often, when clients don't show up for an appointment the stylists don't utilize this time wisely. It's easy to get exhausted and bored doing nothing, because waiting time can really drag. Use this space for re-energizing and learning. Put in a computer with Internet access. Add mannequins and tripods. Not only will this refocus the salon culture, but also owners will be ensuring that their talented team is keeping up with the latest styles and trends without setting foot outside the salon.

Vivienne Mackinder - Founder of Hairdesignertv.com