Wow Moments

Create a "Wow Moment" each and every time clients have contact with you. Follow a Needs Analysis System where you find your clients needs. Fulfill those needs and add value to their experience. A "Wow Moment" starts from your website, social media, phone reservation and the moment a client enters your facilities to the moment he/she checks out. The "Wow Moment" should continue with your thank you notes and follow up systems.


Bella Shahmoradian -
Author of Bella’s Secret- the Five Pillar System to Become a Master Hairdresser
Owner/president of Bella Nella Salon & Day Spa

Communication Is Key!

Just as in any relationship, communication between a leader and his or her staff is key. Make sure your staff meetings run smoothly on a set agenda and don't routinely transform into gripe sessions. Earn your employees' buy-in by assigning them responsibility for developing different components of each meeting. And, end each session on a positive note by acknowledging stylists who have gone above and beyond to help a guest or one another.

Stacey Soble - Editor in Chief
SALON TODAY Salontoday.com